At the Wrestlepalooza PLE on Saturday, September 20, WWE partnered with Aires, a company that sells “EMF protection” products, to host the first ever “EMF-Friendly” match, featuring Jimmy and Jey Uso reuniting to take on Bron Breakker and Bronson Reed.
Prior to the match, an Aires Lifetune Zone Max device was attached to each ring post. According to Aires, the Lifetune Zone Max “neutralizes radiation” for an area up to 139 feet in diameter, modulating potentially harmful electromagnetic radiation rather than blocking it outright. The company claims this creates a “safe zone” that can improve sleep quality, reduce headaches, lessen stress, and support immunity by helping the body adapt to environmental EMF exposure. (What this has to do with a wrestling match is anybody’s guess.)
Aires Lifetune Zone Max on a ring post
Some people worry that exposure to everyday electromagnetic fields, including cell phone radiation, WiFi, and new technologies like 5G, may cause serious health problems such as cancer (especially brain tumors or childhood leukemia), neurological conditions, and fertility issues. These fears are augmented by preliminary studies that show weak associations (often with methodological limitations) and by alarming headlines that oversimplify or exaggerate findings. While the fears are understandable, most scientific reviews conclude that at typical exposure levels in daily life, evidence of harm remains weak, inconsistent, or uncertain.
It’s also hard to imagine the mechanism by which these EMFs, all of which are different frequencies of radio waves, could be harmful. Ultraviolet and higher frequency forms of light can cause cancer because each photon has enough energy to dislodge the electrons of molecules in the cell nucleus, like your DNA. Lower frequency photons, like those of visible light and radio waves, don’t have enough energy to do this, so it doesn’t matter how many of those photons you’re exposed to — it’s simply not physically possible for radio waves to cause cancer.
The Lifetune Zone Max utilizes a silicon resonator chip, which, according to the manufacturer, changes the EMF radiation into a form “harmonized with the inherent radiation of an organism’s cells.” This supposedly reduces the harmful effects of EMF exposure while (somehow) not interfering with the functionality of electronic devices. Aires claims that the product is supported by research conducted by the Planetary Association for Clean Energy (PACE) and the Aires Human Genome Research Foundation, which evaluates Aires devices’ effects on heart rate variability, brain activity, and other biological markers.
However, these studies have not been published in independent, peer-reviewed, scientific journals, and methodological details such as sample sizes, control groups, and statistical analyses are not publicly available. While the reports are presented as evidence of effectiveness, they are only found in company-related materials and have not been replicated by anyone else.
It’s hard to know for sure why WWE decided to promote a bogus, exploitative wellness device during a highly visible PLE, the first to stream on ESPN Unlimited. WWE’s connection with President Donald Trump is well-known, but the company’s Chief Content Officer, Paul “Triple H” Levesque,” also recently announced a partnership with Trump’s Secretary of Health and Human Services, Robert F. Kennedy Jr., supposedly to “strategize” about the President’s Council on Sports, Fitness, and Nutrition.
As if RFK’s decades-long crusade against vaccines (one of the most tested and successful medical practices in human history) weren’t bad enough, he’s also railed against water fluoridation, GMOs, and yes, radio EMFs. The decision to promote anti-EMF products that probably don’t actually do a whole hell of a lot further aligns WWE with RFK’s anti-science, paradoxically-named “Make America Healthy Again” movement that now seeks to limit pregnant women’s use of acetaminophen, which reduces fevers that can lead to birth defects, for no scientific reason.
AIPT Science is co-presented by AIPT and the New York City Skeptics.
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