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[Sundance ’21] ‘BJ’s Mobile Gift Shop’ review: Clever short about being your own boss

Catch this captivating short at the Sundance Film Festival.

Success and happiness are measured in many ways. What might appear to be hard work for might be a walk in the park for others. Jason Park’s short film BJ’s Mobile Gift Shop is about a young man who sets out to make his own opportunities in Chicago. BJ’s Mobile Gift Shop shows a day in the life of Byung-jun, also known as BJ. Funny and touching, this story is about how sometimes the least conventional methods of success are the most gainful.

Park uses a job interview as the main storytelling device in this film. BJ, in a shirt and tie, explains to an executive that he is the CEO and CFO of his own company. Through this we learn that BJ’s work attire consists of a hoodie and his office is a red suitcase that contains anything anyone could possibly need. From battery chargers to kimchi, BJ is ready to rescue his customers and make money.

BJ’s Mobile Gift Shop is a story about family, the American Dream, and individuality. 

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