Success and happiness are measured in many ways. What might appear to be hard work for might be a walk in the park for others. Jason Park’s short film BJ’s Mobile Gift Shop is about a young man who sets out to make his own opportunities in Chicago. BJ’s Mobile Gift Shop shows a day in the life of Byung-jun, also known as BJ. Funny and touching, this story is about how sometimes the least conventional methods of success are the most gainful.
Park uses a job interview as the main storytelling device in this film. BJ, in a shirt and tie, explains to an executive that he is the CEO and CFO of his own company. Through this we learn that BJ’s work attire consists of a hoodie and his office is a red suitcase that contains anything anyone could possibly need. From battery chargers to kimchi, BJ is ready to rescue his customers and make money.
BJ’s Mobile Gift Shop is a story about family, the American Dream, and individuality.


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