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#WhenTodayEnds is another entry in the growing list of films told through social media and smartphones. The difference is the story is not about the dangers of technology (though social media is obviously a huge part of it) or a supernatural terror. The movie deals with the very real issues of depression and criticism, and suicide.
The narrative will draw audiences in immediately. The opening moments are powerful (arguably too much so). #WhenTodayEnds is not going to pull any punches and it may be hard for some to digest. The film follows four characters primarily. Each one is very interesting. College student and influencer Jenna Ross (Jacqi Vene) is arguably the most compelling. When she is first introduced she is concerned for others and eager to help. As her story unravels, the full impact of #WhenTodayEnds is felt.
#WhenTodayEnds is about conveying its message. That being said, there is some excellent writing. While the other characters are straightforward, Jenna’s story has some excellent foreshadowing. Things become a little less subtle as things progress, which also ties into her life. It can be argued that true feelings are revealed a little too quickly, but this also brings a realistic feel to the film.
Things start to slow down after the rapid fire first act. It gives more insight into particular characters, but it also takes away from the all encompassing impact. #WhenTodayEnds is at its best when it addresses all of its cast. The other stories may not be as nuanced, but that does not make them any less important. #WhenTodayEnds is filled with people that audiences will care for. There is an air of relatability. The specific issues may not affect a viewer’s life, but the idea of feeling alone is something everyone can understand.
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