Marvel Entertainment and SOMOS Community Care are teaming up this fall for a back-to-school info campaign around COVID-19 vaccinations using the Avengers. SOMOS is New York’s leading physician-led network of community doctors and the aim is to unite the Avengers with Black, Latino, and Asian primary care physicians to educate the public on vaccinations and expand outreach in New York City.
The collaboration was created by Funny Or Die studio head and Co-founder of SOMOS US Henry R. Muñoz, III. This collaboration includes the distribution of a limited edition comic book, Avengers: We Are Resilient, and poster series, as well as in-person events, to encourage families to learn about the vaccine.
The goal is for SOMOS to distribute 20,000 comic books, 20,000 lithographs, and release a ‘video comic’ to tell the story of the Avengers, frontline healthcare heroes, and a Latino family as they unite to inspire vaccine confidence and share vaccine information within underserved communities.
“This road to recovery runs through the immigrant communities of color that have been hit hardest by this pandemic and left behind in a vaccine roll-out marked by inequity and misinformation campaigns. Being able to unite Marvel Entertainment with the trusted voices from the community doctors of SOMOS Community Care in a public education campaign designed to drive awareness is a really big deal. This campaign symbolizes where art meets purpose and shows that people nationwide can come together and build community, and look together to the future,” said Henry. R Muñoz, III, Co-founder of SOMOS US and owner of Funny Or Die.
Check out the cover to Avengers: We Are Resilient below by Craig Rousseau and colors by Chris Sotomayor.
For more on this news, read the official Marvel press release below.
New York, NY —Today, Marvel Entertainment and SOMOS Community Care – New York City’s leading physician-led network of community doctors – announced a back-to-school information campaign around COVID-19 vaccinations uniting the Avengers and the Black, Latino, and Asian primary care physicians to educate the public on vaccinations and expand outreach in New York City.
The collaboration – created by Funny Or Die studio head, activist, and Co-founder of SOMOS US Henry R. Muñoz, III – will extend through Hispanic Heritage Month and include the distribution of a limited edition comic book, AVENGERS: WE ARE RESILIENT, and poster series, as well as in-person events to encourage families to learn about the vaccine. SOMOS will distribute 20,000 comic books, 20,000 lithographs, and release a ‘video comic’ to tell the story of the Avengers, frontline healthcare heroes, and a Latino family as they unite to inspire vaccine confidence and share vaccine information within underserved communities.
“This road to recovery runs through the immigrant communities of color that have been hit hardest by this pandemic and left behind in a vaccine roll-out marked by inequity and misinformation campaigns. Being able to unite Marvel Entertainment with the trusted voices from the community doctors of SOMOS Community Care in a public education campaign designed to drive awareness is a really big deal. This campaign symbolizes where art meets purpose and shows that people nationwide can come together and build community, and look together to the future,” said Henry. R Muñoz, III, Co-founder of SOMOS US and owner of Funny Or Die.
“Marvel has always told stories to entertain, inspire, and reflect the world around us. As many communities continue to grapple with the effects of COVID-19, it was important to us to help promote vaccine awareness and confidence in New York City,” said Dan Buckley, President of Marvel Entertainment. “We are thrilled to collaborate with SOMOS Community Care for this new comic book and campaign to continue to educate and encourage our communities during these trying times.”
“This pandemic has made clear that super heroes aren’t just in comic books, some wear white lab coats and stethoscopes and put the shots in arms we need to keep our communities safe and healthy during a pandemic that has raged on for nearly two years now. In the same way our doctors are trusted by the families we have treated for generations, Marvel is embedded in American households and culture – offering community through cultural icons and intergenerational heroes. I am so grateful to my friend and partner Henry Muñoz for uniting Team SOMOS and The Avengers in this mission for the health of our communities,” said Dr. Ramon Tallaj, Chairman and Founder of SOMOS Community Care.
Since the pandemic’s start, SOMOS Community Care has been at the forefront of the COVID-19 response in New York and beyond. The network’s 2,500 Black, Latino, and Asian community doctors have operated over 70 trilingual testing sites nationwide and administered over 1.5 million doses of the COVID-19 vaccine to seniors, municipal workers, healthcare workers, and vulnerable communities of color across nearly 200 vaccine sites in local landmarks like Yankee Stadium, the city’s most iconic subway stations, churches, schools, public parks, and public housing to ensure equity on behalf of the underserved populations who too often fall through the cracks of traditional healthcare systems.
Launching today, the three-month campaign includes a special edition comic, stand-alone posters, and ‘video comic’ which can be viewed at somosvaccinations.com. For more information on SOMOS, and to find in-person events, and vaccination sites, please visit: somosvaccinations.com.
AVENGERS: WE ARE RESILIENT is written by Henry Barajas, with art by Craig Rousseau and colors by Chris Sotomayor.
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