Marvel Entertainment and Six to Start are announcing a new mobile fitness program that combines storytelling from Marvel creators and the creators of Zombies, Run!, for an immersive narrative-led fitness experience. The app will launch and be commercially available for iPhone and Android users globally from Summer 2023 via the upcoming ZRX app. For exclusive content leading up to the launch and immediate access once live, pre-sale signup is now available.
The app will feature writers like Tini Howard, Kim Richards, Bilal Dardai, Matt Wieteska, and Alex Acks, featuring characters like Thor, Loki, Hulk, and the X-Men.
With regular new workouts and ongoing storylines, users of all abilities can choose to walk, jog, or run through immersive, interactive audio narratives that will fully transport runners into the Marvel Universe.
In these narratives, you the runner are the main character, and supporting characters help runners meet fitness goals amid a selection of epic adventures. Users have full control over the time or distance of their runs, can enable chases when they want to intensify their workout, and can track their activity whether they’re outdoors, on a treadmill, in a wheelchair, and more. There’s even the opportunity to enroll in expert-designed 5K, 10K, half-marathon, and marathon training programs.
“There’s nothing more motivating than combining exercise and storytelling. Ten years of making the world’s best-selling smartphone fitness game, Zombies, Run!, have taught us that epic adventures with characters you love can make you go that extra mile. Our collaboration with Marvel will deliver that same powerful motivation to millions more,” said Adrian Hon, CEO and co-founder of Six to Start. “Interactive storytelling is the 21st century’s dominant form of entertainment. We’re incredibly excited to help fans of the Marvel Universe achieve their fitness goals with their favorite characters – and turn them into heroes themselves.”
Here’s a rundown of a few of the stories available at launch:
“Asgard 5K Training” written by Alex Acks
Lost in the Ten Realms, you have only one way home: follow the guidance of Thor and Loki… if they can stop fighting for five minutes. With 24 fully voiced workouts over eight weeks, this is an expert-designed training programme designed to take you from zero running experience to being capable of running a full 5K with the godly sibling duo.
“X-Men: Age of ORCHIS” written by Tini Howard
Discover your mutant identity as you’re welcomed to the mutant haven of Krakoa. You’ll be recruited to work alongside the X-Men to counter a rising threat to mutantkind. Written by Tini Howard (X-Men comics), this is a classic globe-trotting X-Men-style adventure alongside Wolverine, Storm, Jean Grey, and many more.
“Hulkville” written by Matt Wieteska
Run from the authorities with Bruce and Betty Banner as they try to hide Hulk from the world. But when you finally find shelter in a remote desert town, mysterious forces are at work… can you uncover the truth before it’s too late?
“Daredevil: Terminal Degree” written by Bilal Dardai
As a new student at a prestigious law school, you soon realise all is not as it seems. Before you know it, you’re pulled into the dangerous criminal underworld and find yourself working alongside Daredevil himself to bring down the whole house of cards.
“In Dreams” written by Kim Richards
You find yourself listening to an audio tour guide for a place you’ve never visited… but nothing seems quite right… Suddenly you realise there’s another voice leaking through, warning you, trying to guide you: a certain Sorcerer Supreme. Featuring Doctor Strange and Scarlet Witch, you’ll need to figure out where you are, and how you’ll escape. Quickly.
“Marvel fans have a deep connection to the storylines in the comics, so we’re very excited for them, along with our newer fans, to experience new adventures with the characters they know and love,” said Ryan Penagos, Marvel Vice President & Creative Executive. “I started my own fitness journey with the Zombies, Run! training program years ago, and I can confidentially say the Marvel Universe is in excellent hands when it comes to bringing our fans an epic adventure in fitness!”
Marvel also revealed the Marvel Move Founders Club, which offers users exclusive–but limited–benefits they cannot get anywhere else, including a free trial for Marvel Unlimited*, one free month of Zombies, Run!, and invitations to private Q&A livestreams–all on top of a two-year subscription to Marvel Move. Founders Club members can also get their name in the credits of Marvel Move for a limited time if they get two years of membership for $99, a 30% discount on the standard price of $74.99 per year**. The Founders Club is only open to new members prior to the launch of Marvel Move and features five membership tiers, filled on a first-come, first-serve basis.
For more on this news, read the official press release below.
London, UK – April 18, 2023 – Six to Start, the co-creator of wildly popular fitness app Zombies, Run! and subsidiary of OliveX (NSX: OLX), a global leader in digital fitness experiences, is excited to announce their collaboration with Marvel Entertainment for the global launch of Marvel Move, a new interactive fitness adventure for smartphones. Coming Summer 2023, the collaboration features top-tier talent and fan-favourite Marvel Comics characters, including Thor, Loki, Hulk, and the X-Men, in a uniquely immersive storyline-led running adventure. Six to Start has more than a decade of experience bringing effective and body-positive training programs to its legions of dedicated users, while Marvel Comics drives a storied brand with billions of fans worldwide. Together, they are merging entertainment with exercise through Marvel Move, the first interactive fitness adventure from Marvel, turning fitness journeys into an epic blockbuster that promotes overall physical and mental wellness. Marvel Move will be available as a featured fitness program in the forthcoming ZRX app, the new home of Zombies, Run! and more brands to be announced.
With regular new workouts and ongoing storylines, users of all abilities can choose to walk, jog, or run through immersive, interactive audio narratives that will fully transport runners into the Marvel Universe. Drawing from ten-plus years of creating narrated fitness journeys in Zombies, Run!, Six to Start’s team of world-class storytellers has developed thrilling Marvel Comics-based storylines in which the runner is the main character, and supporting characters help runners meet fitness goals amid a selection of epic adventures. Users have full control over the time or distance of their runs, can enable thrilling chases when they want to intensify their workout, and can track their activity whether they’re outdoors, on a treadmill, in a wheelchair, and more. There’s even the opportunity to enroll in expert-designed 5K, 10K, half-marathon, and marathon training programs.
Marvel Move will launch with the following storylines:
“Asgard 5K Training” written by Alex Acks
Lost in the Ten Realms, you have only one way home: follow the guidance of Thor and Loki… if they can stop fighting for five minutes. With 24 fully voiced workouts over eight weeks, this is an expert-designed training programme designed to take you from zero running experience to being capable of running a full 5K with the godly sibling duo.
“X-Men: Age of ORCHIS” written by Tini Howard
Discover your mutant identity as you’re welcomed to the mutant haven of Krakoa. You’ll be recruited to work alongside the X-Men to counter a rising threat to mutantkind. Written by Tini Howard (X-Men comics), this is a classic globe-trotting X-Men-style adventure alongside Wolverine, Storm, Jean Grey, and many more.
“Hulkville” written by Matt Wieteska
Run from the authorities with Bruce and Betty Banner as they try to hide Hulk from the world. But when you finally find shelter in a remote desert town, mysterious forces are at work… can you uncover the truth before it’s too late?
“Daredevil: Terminal Degree” written by Bilal Dardai
As a new student at a prestigious law school, you soon realise all is not as it seems. Before you know it, you’re pulled into the dangerous criminal underworld and find yourself working alongside Daredevil himself to bring down the whole house of cards.
“In Dreams” written by Kim Richards
You find yourself listening to an audio tour guide for a place you’ve never visited… but nothing seems quite right… Suddenly you realise there’s another voice leaking through, warning you, trying to guide you: a certain Sorcerer Supreme. Featuring Doctor Strange and Scarlet Witch, you’ll need to figure out where you are, and how you’ll escape. Quickly.
“There’s nothing more motivating than combining exercise and storytelling. Ten years of making the world’s best-selling smartphone fitness game, Zombies, Run!, have taught us that epic adventures with characters you love can make you go that extra mile. Our collaboration with Marvel will deliver that same powerful motivation to millions more,” said Adrian Hon, CEO and co-founder of Six to Start. “Interactive storytelling is the 21st century’s dominant form of entertainment. We’re incredibly excited to help fans of the Marvel Universe achieve their fitness goals with their favourite characters – and turn them into heroes themselves.”
“Marvel fans have a deep connection to the storylines in the comics, so we’re very excited for them, along with our newer fans, to experience new adventures with the characters they know and love,” said Ryan Penagos, Marvel Vice President & Creative Executive. “I started my own fitness journey with the Zombies, Run! training program years ago, and I can confidentially say the Marvel Universe is in excellent hands when it comes to bringing our fans an epic adventure in fitness!”
Become a Member of the Marvel Move Founders Club
The Marvel Move Founders Club offers users exclusive–but limited–benefits they cannot get anywhere else, including a free trial for Marvel Unlimited*, one free month of Zombies, Run!, and invitations to private Q&A livestreams–all on top of a two-year subscription to Marvel Move. Founders Club members can even get their name in the credits of Marvel Move! For a limited time only, two years of membership is available for just $99, a 30% discount on the standard price of $74.99 per year**. The Founders Club is only open to new members prior to the launch of Marvel Move and features five membership tiers, filled on a first-come, first-serve basis.
Marvel Move: Coming Summer 2023
Marvel Move will be launching and commercially available for iPhone and Android users globally from Summer 2023 via the upcoming ZRX app. For exclusive content leading up to the launch and immediate access once live, pre-sale signup is now available at https://zrx.app/marvel.
Zombies, Run! is a smartphone fitness game launched in 2012 by Six to Start and award-winning writer Naomi Alderman. With over 10 million players worldwide, players are immersed into different storylines to complete missions across multiple seasons. The mission is to escape a zombie epidemic, through walking, jogging or running and collecting supplies on your journey to increase your chances for survival. With Zombies, Run! paving the way, Six to Start has developed a reliable, proven approach to making exercise work for each individual at any stage of their fitness journey. Players are guaranteed experience-led motivation and driven to complete more workouts in order to find out what happens next in the story.
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