Connect with us
McFarlane Toys and DC Comics announced today that they're partnering to produce a line of 6"-12" "ultra-posable actions figures," accessories, and vehicles. McFarlane has been granted a three-year license to produce the figures and collectibles. The news comes on the heels of yesterday's announcement from McFarlane that they will also be producing a line of Harry Potter action figures. Warner Bros. is the parent company for both DC and Harry Potter.
Image via DC Comics

News

McFarlane Toys acquires license to produce DC action figures

The two companies have agreed to a three-year licensing deal.

McFarlane Toys and DC Comics announced today that they’re partnering to produce a line of 6″-12″ “ultra-posable actions figures,” accessories, and vehicles. McFarlane has been granted a three-year license to produce the figures and collectibles. The news comes on the heels of yesterday’s announcement from McFarlane that they will also be producing a line of Harry Potter action figures. Warner Bros. is the parent company for both DC and Harry Potter.

For fans of the toy industry the news will come as a bit of a surprise as it was announced in December that Spin Master was granted a license to produce action figures for DC. Reports tell us that Spin Master’s license will be directed towards producing figures more friendly towards mass market sales, while McFarlane will focus on higher-end collector’s items.

2019 will see the last of DC’s figures produced by Mattel, as they no longer hold the license for DC toys and collectibles. Mattel was the primary producer for DC for many years.

Fans can expect to start seeing figures out of McFarlane in 2020. You can view the full press release below.

Tempe, Ariz., – February 12,  2019, 2019 – Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6″ – 12″ ultra-posable action figures, corresponding accessories and vehicles branded DC Multiverse.

“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”

The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020.  Fans of both McFarlane Toys and DC can check www.mcfarlane.com and the McFarlane Toys social media channels for updates and news, www.mcfarlane.com; www.instagram.com/mcfarlane_toys_official; and www.facebook.com/mcfarlanetoys.

Comments

In Case You Missed It

X-Men Monday #60 X-Men Monday #60

X-Men Monday #60 – Quarantine Interview With Jordan D. White

Comic Books

Marvel Comics has released their full July schedule after releasing their June to mid-July schedule a few short weeks ago. The new schedule reveals Marvel will continue to release comics on Wednesdays and will stop staggering single issue releases and collections every other week. It's a return to normal many fans will likely be happy with. Marvel Comics has released their full July schedule after releasing their June to mid-July schedule a few short weeks ago. The new schedule reveals Marvel will continue to release comics on Wednesdays and will stop staggering single issue releases and collections every other week. It's a return to normal many fans will likely be happy with.

Marvel Comics announces full July release schedule featuring Empyre, X-Men books, and more

Comic Books

Marvel Comics solicitations are back! The publisher's August 2020 solicitation list is one marker that the comic book industry is slowly returning to normal. Below you'll find cover art and synopses for every Marvel book scheduled to release in August. Marvel Comics solicitations are back! The publisher's August 2020 solicitation list is one marker that the comic book industry is slowly returning to normal. Below you'll find cover art and synopses for every Marvel book scheduled to release in August.

August 2020 Marvel Comics solicitations: the X-Men offer ‘more than you ever dreamed to ask for’

Comic Books

Bog Bodies Bog Bodies

‘Bog Bodies’ review

Comic Books

Connect
Newsletter Signup