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WWE consolidates creative teams; Paul Heyman no longer writing Raw

Bruce Prichard has been tapped to oversee both Raw and SmackDown’s creative teams.

WWE has consolidated their creative teams for Raw and SmackDown under one team led by Bruce Prichard, leaving former Raw Executive Director Paul Heyman to “concentrate on his role as an in-ring performer.”

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The news was first broken by Pro Wrestling Sheet’s Ryan Satin and later confirmed by WWE.

Paul Heyman took over as Executive Director of Raw last June, alongside Eric Bischoff as his SmackDown counterpart (though Bischoff was relieved of his duties just four months later). However, even though the brand split is still in effect, the creative team for both the red and blue brands will be the same, under the guidance of Bruce Prichard, longtime on-again-off-again WWE executive.

Time will tell how this move shakes out, but homogeneity is almost never a good thing when trying to create two distinct brands. If WWE wishes to continue to have two separate brands, they will need to be careful and take steps to ensure the shows don’t begin to feel the same.

More on this story as it develops.


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