October is usually the scariest time of year. (It will have strong competition from pretty much every other month this year.) One of the the television tradition’s of the year is AMC’s FearFest. FearFest is a month long selection of genre movies that are perfect for Halloween.
This year, the channel will teamed up with Adopt-a-Pet.com, North America’s largest non-profit pet adoption website, for AMC’s annual horror marathon FearFest, to raise awareness for pet adoption with ‘FurFest.’ All month long, AMC, AMC+, and Shudder are encouraging viewers to support Adopt-a-Pet.com’s mission to end the overpopulation of companion animals in shelters and help pets find loving forever homes through custom, PET-tacular spots airing across linear, digital, and social channels
“We all know that spooky season is best enjoyed with a buddy by your side, which is why we’re thrilled to join forces with Adopt-a-Pet.com to help viewers find their perfect four-legged watch companions,” said Linda Schupack, President of Marketing, AMC Networks Entertainment Group. “The movies on AMC’s FearFest and Shudder are already scary enough. How great to cuddle up with a lovely black cat or black dog for Halloween and beyond.”
“Teaming up with AMC Networks is an exciting and unique way to spread the word about pet adoption,” said Dana Puglisi, Chief Marketing Officer of Adopt-a-Pet.com. “We appreciate AMC and Shudder’s efforts to help get more pets into loving homes. And we love all the extra snuggles those newly adopted pets will receive while their people binge through the FearFest thrills!”
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