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DC Comics launching inaugural NFT collection October 5th
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Comic Books

DC Comics launching inaugural NFT collection October 5th

DC Comics’ new NFT program curated by Chief Creative Officer Jim Lee.

Press Release

DC Comics has revealed they’re partnering with Palm NFT Studio to launch their very first NFT collection on October 5th. This news comes just three months after Marvel announced their own NFT collectible program with a collaboration with VeVe. Those who register for DC FanDome on October 16 will be able to collect a free NFT with the ability to unlock a second, free NFT by sharing on social media.

Similar to Marvel, DC Comics is taking an “environmentally sustainable and energy efficient” approach to the NFT marketplace as Palm uses a proprietary type of NFT that they claim is better for the environment over conventional NFTs. That said, NFTs traditionally require an enormous amount of electricity and resources. Palm’s blockchain provides a 99.99% reduction in energy usage compared to Proof of Work systems. This allows DC’s platform to mint millions of NFTs for fans with near-zero cost.

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Spearheading this project is Chief Creative Officer Jim Lee who said his team has spent a lot of time translating classic covers into a “21st-century format such as NFTs,” adding, “This drop pays homage to our 87-year history while visualizing a future in which NFTs play a foundational role in novel ways of interacting with DC content and unlocking new experiences.”

DC Comics launching inaugural NFT collection October 5th

Fans can collect three covers for characters like Batman, Superman, Green Lantern, Wonder Woman, and Harley Quinn, which come in three levels of rarity. For example, fans of the Princess of Themyscira a.k.a. Wonder Woman can collect a Common (1987’s Wonder Woman #1 by George Peréz), Rare (2021’s Nubia and the Amazons #1 by Alitha Martinez), and/or Legendary (Yara Flor on 2021’s Future State: Wonder Woman #1 by Jenny Frison) cover.

DC noted they selected Palm NFT Studio as its partner because Palm is designed to be as flexible as artists are creative; it’s able to build the infrastructure to match DC’s ambitions and even assist in the creative development of the NFTs.

For more on this news, read the official press release below.

BURBANK, CA — DC, in partnership with Palm NFT Studio, officially steps into the world of blockchain technology with its first collection of NFTs on October 5. Using Palm’s proprietary, environmentally sustainable and energy efficient technology, the NFTs highlight the company’s legendary history, breadth of characters and diversity of storytelling. Hand-selected by DC’s Publisher and Chief Creative Officer Jim Lee as a thank you to its legion of loyal fans and an invitation to attend DC FanDome on October 16, registrants will be able to collect a free NFT by enrolling for this year’s global virtual event with the ability to unlock a second, free NFT by sharing on social media.

Featuring Super Heroes like Batman, Superman, Green Lantern, Wonder Woman, and Harley Quinn, the premier drop offers fans the opportunity  to collect three covers for each character in three levels of rarity. For example, fans of the Princess of Themyscira a.k.a. Wonder Woman can collect a Common (1987’s Wonder Woman #1 by George Peréz), Rare (2021’s Nubia and the Amazons #1 by Alitha Martinez), and/or Legendary (Yara Flor on 2021’s Future State: Wonder Woman #1 by Jenny Frison) cover.

“We spent a lot of time on how to translate and adapt these classic covers into a 21st century format such as NFTs,” said Jim Lee. “This drop pays homage to our 87 year history while visualizing a future in which NFTs play a foundational role in novel ways of interacting with DC content and unlocking new experiences.”

In 2020, DC FanDome: Hall of Heroes generated a massive 22 million global views across 220 countries and territories in a mere 24 hours. Given that this year’s attendance is anticipated to surpass 2020’s staggering numbers, this will be the first large-scale virtual event with registration powered by NFTs, and very likely one of the largest NFT drops ever.

DC selected Palm NFT Studio as its partner because Palm is designed to be as flexible as artists are creative; it’s able to build the infrastructure to match DC’s ambitions and even assist in the creative development of the NFTs.

Also, Palm shares our environmentally conscious approach to NFTs. Palm’s blockchain provides a 99.99% reduction in energy usage compared to Proof of Work systems, while enabling DC’s platform to mint millions of NFTs for fans with near zero cost.

“It’s immensely rewarding to work with a partner like DC who understands that blockchain is more than a technology, it’s a sustainable storytelling tool that can reshape the relationship between creators and fans,” said Palm Co-Founder Dan Heyman. “What does it mean to be a fan? What does it mean to be a collector? These are age-old questions that we get to watch creators like DC answer in brand new ways every day.”

For over 87 years, DC has shaped fan culture. Today, through sustainable NFT initiatives, they’re redefining it: giving fans unprecedented access, and the ability to own and be a part of the future of DC digital collectibles.

To register for DC FanDome and receive your free NFT, visit DCFanDome.com.

For more on DC and Palm’s NFT collaboration, visit DCComics.com.

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