After a successful first year providing immersive experiences and event activations, Paramount+’s The Lodge is back for 2024. Fans can expect plenty of exciting merchandise giveaways, challenges, photo opportunities, custom drinks and more revolving around the streaming platform’s various programming.
The cabin-like themed activation, in collaboration with Alterra Mountain Company, is hitting up several cities across the United States. The tour involves stops from last year like Steamboat Springs, Colorado, SXSW in Austin, Texas, and San Diego Comic-Con. New locations include Winter Park, Colorado, Stratton, Vermont, and Lake Tahoe, California. The dates can be found below:
● February 2 – 4: Winter Park Resort, CO
● February 16 – 19: Stratton, VT
● March 8 – 11: SXSW – Austin, TX
● March 22 – 24: Steamboat, CO
● March 29 – 31: Palisades Tahoe, CA (Lake Tahoe)
● July 25 – 28: SDCC – San Diego, CA
Part of Paramount+’s The Lodge is the Frozen Nick zone where children’s titles from Nickelodeon come to life with interactive touchpoints, merchandise giveaways, and fun photo opportunities. Guests can hang out in the Ninja Turtles mud room, snap a selfie with Dora and even take a seat in the life-sized Krusty Krab boat before venturing through the slime portal nestled within the winterized fort.
There is also the Paramount Presents theater that takes visitors back to the golden era of cinema with tributes to Paramount Pictures’ legacy. Receive up close looks at iconic props and watch film reel from the classics.
The Lodge boasts numerous activations based on popular shows. Attendees will be able to take a seat in the iconic Captain’s Chair from Star Trek: Discovery and play a game of bowling within the Knuckles universe. Halo enthusiast will encounter the mystical Covenant artifact, the relic of an alien civilization. Each Spartan can touch the artifact to activate its power and see if they are the chosen one. Upon leaving the artifact’s sanctum, fans can explore costumes and props from the set and snag exclusive Halo-branded goggles.
The roster of shows will be different for each stop. At Winter Park, see if you’re worthy enough to join Lawmen: Bass Reeves by earning a Paramount+ marshal badge during a timed lasso roping game. In Stratton, visit the world of Frasier by seemingly stepping inside Mahoney’s Taproom to explore Easter eggs from the series, relax and enjoy a book, and play a game of chess. At both Winter Park and Stratton, plan a stay at the Woodstone Bed & Breakfast and enter the home of CBS Original Ghosts for a photo and video opportunity alongside a few unexpected “visitors.”
At the Steamboat and Palisades Tahoe stops, you’re invited into The Lodge Confessional, an interactive booth to share thoughts, strategies and personal experiences just like on Survivor. You might be lucky enough to make it onto the show’s official social media channels.
After so many awesome experiences, unwind in the Paramount+ Pub to see what CBS Sports has to offer. Play bar games such as the hook and ring toss or take part in a UEFA Champions League themed soccer ball kicking challenge, all while enjoying sports-inspired cocktails. The sports-themed bar also has locker displays with fan-favorite jerseys, cleats, balls, and team paraphernalia.
Paramount+ is going bigger and better this year with The Lodge celebrating their many programs and including even more stops. Hopefully, you’ll be able to catch it during its tour.
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