America’s favorite cookie is going full superhero. OREO has partnered with Disney Consumer Products for a major Marvel crossover, unveiling Marvel OREO Stuf of Legends Cookies, a limited-edition release celebrating some of Marvel’s biggest franchises.
The rollout features four collectible cookie packs, each designed by Marvel artist Todd Nauck. Inside, fans will find classic OREO cookies stamped with 32 unique Marvel embossments—the largest single embossment drop in OREO history—pulling from the worlds of the Avengers, Spider-Man, X-Men, and the Fantastic Four. (Exact designs may vary by pack.)
For the first time ever, all four major Marvel franchises are coming together under the OREO banner, making this the largest special-edition pack launch the brand has ever attempted.
There’s also a built-in fan challenge. While three of the four packs are headed straight to store shelves, the final pack’s delivery has been “intercepted” by Marvel villains. Starting February 2, fans can help guide the delivery trucks to their destination by scanning QR codes found on the packaging or by visiting MarvelOREOStufOfLegends.com.
You can check out the cookies and packaging below.
The Marvel OREO Stuf of Legends Cookie Packs will be available for presale beginning January 26 at OREO.com/UnwrapTheCollab, with a wider retail rollout starting February 2. As with any crossover this big, availability is limited—and once they’re gone, they’re gone.
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