There’s a reason Yu-Gi-Oh! is still a dominant player in the TCG landscape, almost 20 years after it first hit the scene. Well, several reasons, as we found out from one of the company’s marketing specialists (and a pretty darn good player himself), Robert Boyajian, at NY Toy Fair this weekend. See if you can pick up on some in this video outlining the products being rolled out through June.
One of the reasons is clearly new support for old decks, something you really don’t see from other games. And the sheer variety of product and different ways you can play, from ultra-competitively to “buy this box and have fun with it” means they hit every segment of the market. Having an ever-popular anime as a constant advertisement doesn’t hurt, either.
Join the AIPT Patreon
Want to take our relationship to the next level? Become a patron today to gain access to exclusive perks, such as:
- ❌ Remove all ads on the website
- 💬 Join our Discord community, where we chat about the latest news and releases from everything we cover on AIPT
- 📗 Access to our monthly book club
- 📦 Get a physical trade paperback shipped to you every month
- 💥 And more!