The game I can’t stop thinking about just did something amazing. Hellblade: Senua’s Sacrifice, a game whose protagonist is fighting against serious mental illness and vikings, has passed the 50K units sold mark in its first week. They had put a goal on their own back, with a 25K donation to Mental Health America if that milestone was met, and If they hit 100K by tomorrow, they’ll donate 50K.
We’ve hit our target of selling 50K units of #Hellblade on #XboxOne in Week 1!
We can now donate $25K to Mental Health America @MentalHealthAm !
We still have 1 day of Week 1 left, so let’s hit our stretch goal of 100K units! If we do it by Apr 18 we can donate $50K! pic.twitter.com/chXYOvkzZ2
— NinjaTheory (@NinjaTheory) April 17, 2018
This is remarkable. The game worked with mental health professionals to make sure the depiction in game was both sensitive and realistic, and portrayed mental illness in a way I’ve never seen in gaming before. For them to turn around and donate a large sum to an organization that helps those afflicted is admirable.
Good job NinjaTheory. Good luck on moving that 100K, and I’ll be looking forward to whatever you have cooking next.
Join the AIPT Patreon
Want to take our relationship to the next level? Become a patron today to gain access to exclusive perks, such as:
- ❌ Remove all ads on the website
- 💬 Join our Discord community, where we chat about the latest news and releases from everything we cover on AIPT
- 📗 Access to our monthly book club
- 📦 Get a physical trade paperback shipped to you every month
- 💥 And more!