The coronavirus has hit all aspects of life — from how people work to how they enjoy their entertainment, everything has changed in the past few months. This has extended to the all of the major sports leagues and into the movie industry.
Thankfully, today Cinemark announced some good news: they are planning to begin reopening theaters on July 1st. This will not be rushed into — the plan is to open theaters “county by county” and “state by state”. Theaters will initially open playing older movies and have limited seating. There is also a possibility they will only open on certain days.
The tentative plan is to begin reopening in July. Over the course of the next three months, Cinemark will slowly ramp up offerings. Obviously, everything will be dependent on what is happening in the country.
“A return to normalcy may span multiple months driven by staggered theater openings due to government limits, reduced operating hours, lingering social distancing and a ramp-up of consumer comfort with public gatherings,” Cinemark CEO Mark Zoradi said on a morning call to update Wall Street analysts.
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