No longer content to just grace the name of the stadium where the greatest quarterback of all time plays, Gillette has taken a page out of Robert Kraft’s book, and started partnering in the esports world. Released today, Gillette is now the official shaving sponsor of the Boston Uprising, our local Overwatch League team.
Here’s the press release:
Today the Boston Uprising have announced a partnership with Gillette® to make the world-class razor brand the team’s official shaving product supplier. The deal will feature Gillette branding on Boston Uprising practice jerseys and throughout the team’s practice facility. A number of digital and social content initiatives are also included in the agreement.
Originally pegged as Overwatch League underdogs, the Boston Uprising have captured the attention and respect of the esports community through cutting-edge performances in the face of pressure. The Uprising remain committed to strengthening the connection between the team, its passionate fans and the city of Boston.
“It is with great pleasure that we present Gillette as the first official sponsor of the Boston Uprising,” said Murray Kohl, Vice President of Corporate Sales for Kraft Sports & Entertainment. “We’re confident that our fans, as well as the entire Overwatch community, will appreciate and embrace the forward-thinking nature of Gillette. They have been a proud partner of Kraft Sports & Entertainment for nearly two decades and we felt strongly about the opportunity to bring such a distinguished brand to the forefront of esports.”
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