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Heavy Metal Entertainment teams up with Incendium & Minarik to make custom guitars
Heavy Metal

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Heavy Metal Entertainment teams up with Incendium & Minarik to make custom guitars

Heavy Metal partners with Incendium and Minarik to celebrate ‘Heavy Metal’ the movie’s 40th anniversary.

Press Release

Today, Heavy Metal announced they are teaming up with Incendium and Minarik Guitars to release a limited edition custom electric guitar to celebrate the 40th anniversary of the Heavy Metal film. The electric guitar, featuring the art of Taarna and scenes from the movie, will be made to order on a first-come, first-served basis through 2021. They go on sale today, and you can put in an order here.

These guitars retail for $19,666. The artwork that covers the Heavy Metal custom guitar was designed by Matt Skiff and airbrushed by the legendary Craig Fraser, known for his work on Iron Maiden’s instruments.

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“The illustrious legacy of Heavy Metal is no better represented than by a custom guitar to celebrate this momentous occasion. Balancing art and music along with counter-culture is and has been our ethos for these 40 years,” said Heavy Metal Entertainment CEO Matthew Medney in a press release sent to AIPT. For more from Medney, check out our exclusive AIPT Comics podcast interview.

The guitar features airbrushed art of Taarna and more iconic scenes from the movie on the body of the guitar, the Heavy Metal logo, and lightning down the length of the neck on the front. The back of the guitar pays homage to the B-17 segment, looking like metal torn straight off one of the bomber planes with a bolted steel airbrushed effect.

Check out an example of the guitar below.

For more info on this news, read the official press release below.

Los Angeles, CA — Heavy Metal Entertainment, Incendium, and Minarik Guitars are thrilled to

announce that they are teaming up to release a limited edition custom electric guitar to celebrate

the 40th anniversary of the legendary Heavy Metal film. The handmade guitars will be available

to order starting today, August 5, just in time for the anniversary of the film, released on August

7, 1981. Each Heavy Metal custom guitar will be made to order on a first come, first served basis

for the remainder of 2021 at: https://incendium.online/collections/HMguitar

The custom instrument will be built by Minarik Guitars and features stunning airbrushed art of

Taarna and more iconic scenes from the movie on the body of the guitar, while the fretboard

inlay displays the Heavy Metal logo along with Taarna’s famous sword, channeling lightning

down the length of the neck. The back of the guitar pays homage to the B-17 segment, looking

like metal torn straight off one of the bomber planes with a bolted steel airbrushed effect,

complete with bullet holes and missile artwork. Additional highlights and hidden accents can be

seen when the instrument is placed under UV Black Light.

“The illustrious legacy of Heavy Metal is no better represented than by a custom guitar to

celebrate this momentous occasion. Balancing art and music along with counter culture is and

has been our ethos for these 40 years,” said Heavy Metal Entertainment CEO Matthew Medney.

The artwork which covers the Heavy Metal custom guitar was designed by Matt Skiff and

airbrushed by the legendary Craig Fraser, known for his work on Iron Maiden’s instruments.

This marks the second brand collaboration for boutique workshop Minarik Guitars, following a

sold-out release for the 50th anniversary of Disney’s Haunted Mansion ride. 13 electric guitars

and 1 acoustic guitar were built to commemorate the popular attraction. For this project, Heavy

Metal Entertainment is collaborating with Incendium as a premier licensing partner. Incendium

is a lifestyle brand and production company known for its impressive slate of animation, comic

book, toy, and video game projects.

“Our previous partnership with Heavy Metal produced an amazing Pinball Machine, so when

considering a guitar as the follow up, it had to be something spectacular. This is the first time

we’re offering an individually hand built, painted, and crafted product—the resulting instrument

is truly a work of art! It’s a great privilege to be working with the tremendous luthiers, airbrush

artists, inlay experts, technicians, and more under the guidance of Marc at Minarik to pull this

ambitious vision together. As a player and collector myself, I’m beyond thrilled,” said Llexi

Leon, CEO of Incendium.

The Heavy Metal custom guitar, which is priced at $19,666, will be available exclusively from

www.incendium.online and features a dazzling array of craftsmanship. The instrument’s top,

back, and sides are built from select Honduran mahogany checked for weight and resonance, and

it features a 3 piece hard maple neck through body construction, with a figured Ebony fretboard

and headstock plate which incorporate 100s of pieces of assorted inlay materials—including

stone, mother of pearl, brass, aluminium, and acrylics—to depict Taarna’s war blade charged

with lightning that strikes the entire length of the neck, ending with a blood red Heavy Metal

logo. The unique contours of the body feature hand cut abalone trim and 5-ply binding, which

frame the airbrushed artwork on the carved top.

Upon assembly, the Heavy Metal custom guitar is appointed with a MannMade intonatable

wraparound bridge, precision machined from aircraft grade Aluminium, fitted with brass saddles

and studs. This is fitted with a bone nut and gold Gotoh machine heads, whilst the 3-way toggle

connects a DiMarzio AT-1 in the bridge and Gravity Storm in the neck, customized with gold

bobbins and nickel poles, continuing the mixed hardware look. Clear speed knobs on the 2

volume and master tone knobs allow the graphics to shine through.

This limited edition custom guitar is built to order and only available to order this year, for the

remainder of 2021. The guitar includes a hard case, certificate of authenticity, and a set of Heavy

Metal branded plectrums from Dunlop in a matching tin.

Pricing and Availability:

Manufacturer’s Suggested Retail Price:

MSRP for sales to USA end-users, before any VAT, GST, Sales Tax, Duties, or other taxes.

Heavy Metal custom guitar: $19,666

Heavy Metal custom guitars are available to purchase on Incendium’s site here

https://incendium.online/collections/HMguitar and through select dealers.

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