Connect with us
Reva Lightsaber

Toys

HasLab: Reva’s Force FX Lightsaber fails to fund

Another Star Wars HasLab project falls short.

To the surprise of absolutely no one, HasLab’s campaign to fund a Force FX Reva lightsaber failed spectacularly. With a hefty price tag of $499, the item was only able to reach 1,413 of the required 5,000 backers.

Despite the overwhelming majority of us not being on Hasbro’s payroll for our marketing or business acumen, this result was predicted by just about everyone.

Reva Lightsaber

First off, the project was set up to fail. The project started right as Obi-Wan Kenobi was premiering. This gave Reva barely any time to establish herself or imprint on fans of the show. She’s a cool character, but nowhere near iconic enough to fork over half a grand for her lightsaber.

And speaking of said lightsaber, the price tag was downright absurd. I don’t care if making it spin is practically impossible — if Hasbro is going to charge that much, then it’s going to be the expectation.

While Reva’s lightsaber wasn’t an oversized figure like Rancor, it’s the second Black Series HasLab project in a row to not be funded. Meanwhile, the 6″ scale G.I. Joe Classified Series Cobra H.I.S.S. funded and blew through four stretch goals after only one week.

Hopefully, this proves to Hasbro that the business/marketing side of their Star Wars team needs a serious overhaul. It’s unlikely, but we can always dream.

Join the AIPT Patreon

Want to take our relationship to the next level? Become a patron today to gain access to exclusive perks, such as:

  • ❌ Remove all ads on the website
  • 💬 Join our Discord community, where we chat about the latest news and releases from everything we cover on AIPT
  • 📗 Access to our monthly book club
  • 📦 Get a physical trade paperback shipped to you every month
  • 💥 And more!
Sign up today
Comments

In Case You Missed It

WWE SmackDown preview, full card: March 1, 2024 WWE SmackDown preview, full card: March 1, 2024

WWE SmackDown preview, full card: March 1, 2024

Pro Wrestling

AEW Dynamite preview, full card: February 28, 2024 AEW Dynamite preview, full card: February 28, 2024

AEW Dynamite preview, full card: February 28, 2024

Pro Wrestling

AEW Rampage preview, full card: March 1, 2024 AEW Rampage preview, full card: March 1, 2024

AEW Rampage preview, full card: March 1, 2024

Pro Wrestling

Marvel unveils the new villains Bloodcoven appearing in 'Blood Hunt' Marvel unveils the new villains Bloodcoven appearing in 'Blood Hunt'

Marvel unveils the new villains Bloodcoven appearing in ‘Blood Hunt’

Comic Books

Connect
Newsletter Signup