To the surprise of absolutely no one, HasLab’s campaign to fund a Force FX Reva lightsaber failed spectacularly. With a hefty price tag of $499, the item was only able to reach 1,413 of the required 5,000 backers.
Despite the overwhelming majority of us not being on Hasbro’s payroll for our marketing or business acumen, this result was predicted by just about everyone.
First off, the project was set up to fail. The project started right as Obi-Wan Kenobi was premiering. This gave Reva barely any time to establish herself or imprint on fans of the show. She’s a cool character, but nowhere near iconic enough to fork over half a grand for her lightsaber.
And speaking of said lightsaber, the price tag was downright absurd. I don’t care if making it spin is practically impossible — if Hasbro is going to charge that much, then it’s going to be the expectation.
While Reva’s lightsaber wasn’t an oversized figure like Rancor, it’s the second Black Series HasLab project in a row to not be funded. Meanwhile, the 6″ scale G.I. Joe Classified Series Cobra H.I.S.S. funded and blew through four stretch goals after only one week.
Hopefully, this proves to Hasbro that the business/marketing side of their Star Wars team needs a serious overhaul. It’s unlikely, but we can always dream.
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